B the travel brand
Users will be able to participate from anywhere using their device and without having to travel
B the travel brand and Grupo Secuoya sought to go one step further in the fourth season of Viajeras con B. They sought to revolutionize the program, showing the entire production process through social networks, starting with the choice of their new reporter.
We carried out an online casting, integrated into a subdomain of the brand’s website, which consisted of three phases of participation and a design in a vertical format.
Hitsbook was in charge of creating the site according to the brand’s needs, supporting the production company in managing the campaign, and ensuring a minimum of participation by activating its community, and disseminating the casting on its official networks.