Challenges Pizza Takis Fuego de Pizza Hut®
We capture the video or photo content that the audience generates on Instagram
Pizza Hut sought to amplify the launch of the new Pizza Takis Fuego and generate conversation on social networks.
To achieve this, the creation of a digital action with 4 fun CHALLENGES was coordinated with the agency, influencers and partners in which the most daring users would taste the intense flavor of the new Pizza Takis.
To participate in the challenges, users had to post their photo or video on Instagram with the hashtag #PizzaTakis and mention @pizzahutmexico
Thanks to Hits Book technology, it was possible to obtain a large amount of content generated by users enjoying the new Pizza Takis Fuego.
With this participation action, Pizza Hut managed to increase the brand awareness of Pizza Takis Fuego, and connect with its consumers by increasing engagement on social networks.