Launch your online video or photo contest where the protagonists are your consumers
Nissin® wanted to inspire its consumers and reward their creativity, motivating them to create an original recipe, taking their favorite Nissin® Cup Noodles® as the star ingredient, and to participate in the #NissinSOS – ‘Soluciones Originales de Sabor’ campaign
visits to the site
The campaign began with 8 foodie influencers who “organically” created recipes with the star ingredient Nissin® Cup Noodles®, positioning the #SOS and inviting their community to participate.
To participate, users had to upload a recipe of maximum 2 minutes to the site created by Hits Book with the look & feel of the brand. In addition, users had interaction tools on the site to increase the dissemination and reach of the campaign.