Escudo® Moms
- Country
- Mexico
- Participants
- 200
- Impresiones
- 7M
Products used
-
-
Casting
Users will be able to participate from anywhere using their device and without having to travel.
Project
The brand used the UGC Platform to find the Moms Ambassadors for Protection and Deep Cleaning. The activity was divided into 3 phases:
Phase 1 Launch of Quiz to generate Expectations and DB.
Phase 2 Online casting stage.
Phase 3 Training of the 4 ambassadors in the influencers school by Miracle Mike.
200
contents
100K
interactions
7M
impressions
5,5M
social media reach
Solution
With this activity, Escudo® Antibacterial brand managed to increase the Brand Awareness of its products for surfaces, at the same time that it managed to increase engagement by connecting with its consumers and finding the flagship ambassadors, the 4 new ‘Escudo Moms’, thanks to the collaboration of Hits Book and Joop by Miracle Mike.
